The Power of The Gaze. Sasha Pivovarova Shines in The Campaign Giorgio Armani Autumn/Winter 2011 / 2012

Tend me not to like the bells of Armani. Thus, in general. Call them Giorgio, Emporio, Jeans, Exchange… and so on until the Italians want to continue diversifying its brand. Some time ago that the Italian firm lost interest to me. A boring concept in black and white. But there is Sasha Pivovarova to break the curse.

In the Spring-Summer 2009 we saw it in mode androgynous alien. It was then replaced by Raquel Zimmermann and then by Elisa Sednaoui. Had wanted to return and were allowed so many cosmetics where not looked as well. Mert & Marcus again to be located behind the lens of the camera and the story changes.

Giorgio Armani opts for color, fashion skins, by stamping snake and above all, opt for that Russian look with a blue freezing. Hairstyle short to the last and a contrast to the bottom in cream color so strong that gives greater strength to Sasha Pivovarova. Impressive.