Off today, one hundred candles, but the years which does not show at all. Indeed it is kept young current over time following the renewed fashion and women’s empowerment; proposing ‘ wonder bra’s that highlight all “wonder,” push-up Bras, but also from breast feeding to encourage the more tender and maternal side of femininity. And without ever losing sight of the pleasure of the male eye.
The first was Herminie Cadolle. It all began in 1889, when Herminie Cadolle showcased at Expo his new invention: the corselet-gorge (the corset for bust). That however was not a corset, but the first real bra. The innovations were two: the breast was no longer crushed and thus supported from the bottom up, but the tension of the straps stayed in the opposite direction; women could forget the stiffness of elastic fiber of the fabric and soak the suffocating corsets.
Then, Herminie packed his bags and left for South America, where in Buenos Aires opened-in fact-a shop of bras, which soon became the meeting point for the fashionable ladies of the capital. She took French seamstresses to teach argentine workers. And his work became popular in France.
In America, Mary Phelps Jacob. In 1910, in New York, the wealthy Mary Phelps Jacob looked in the mirror before a night out in high society and unable to tolerate the corset boning poking from the transparent dress ruining my figure and cleavage. There was no time for drastic last minute changes and so, with the help of Marie, the French maid, checkers improvised a stand with two handkerchiefs and a pink ribbon, participating at the ball without wearing the corset. His attire he shocked the family and caused a sensation, but the friends asked him to sew a garment similar to them.
The Jacob obtained a us patent for “bra without back» and started their own company under the name Caresse Crosby. Find champion sports bras on Janesportsbras. But he failed to have the expected success and her husband convinced her to quit the business. So, he sold the patent for $1500 to the Warner Brothers corset company in Bridgeport (Connecticut). That, in the next 30 years, we would earn 15 million dollars.
A leader loved and hated. After the tape version of the patent, followed, of course, many others: in the 1920s, for example, the revolution was marked by the introduction of the cups that followed the different sizes to accommodate different sizes of women. Until the sixties when, at the height of the 1968 revolution, the young people were burning down the street, female submission fetish symbol. And then to the 1990s, with the revival with feminine and exquisitely curvaceous models.The truth is that, in spite of sometimes contradictory opinions, habits, customs and the BRA remains a weapon of seduction of excellence in drawers of every woman.
The BRA does not hurt. There have been no allegations at BRA, banned from medicine for some time, as a possible accomplice in the onset of breast cancer. Thesis that it would appear today refuted by an extensive study of the Public Health Sciences Division of the Fred Hutchinson Cancer Research Center in Seattle (USA) on approximately 2 thousand women with invasive ductal carcinoma, including 454 590 with Invasive lobular carcinoma and healthy 469, all between the ages of 55 and 74 years and Seattle-Puget Sound area residents.
A careful study that has investigated through a questionnaire, female habits to learn about family history and reproductive health, the possible propensity to disease development, but also the use and operation of the BRA, the number of hours and years in which he had been taken. With a final, seemingly, from sigh of relief for all women, since none of the behavioural aspects seem to identify a correlation with the onset of the disease in menopausal women. The BRA does not obstruct the drainage of the breasts catabolism, in whatever form (Underwire BRA, Underwire BRA, push-up), by cup size and the number of hours worn day and night.
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