Fashion Icon Alexa Chung Founded the Fashion Label

Many want to copy the style of Alexa Chung (32). Now other fashion victims of enjoy a look à la Chung to come: the British founded her own fashion label.

After Alexa Chung already held up her exotic face for many famous fashion labels, it now switches the pages and is creative. The fashion collection called “Alexachung” should be available in may 2017.

Real pieces of it
In an interview with the online portal “Business of Fashion”, Alexa Chungrevealed that her own collection will include denim, clothing and evening clothes, shoes and jewelry, as well as special products. “I feel like I’m ready for it now. If it would have happened earlier than now, then I would have been either not responsible enough, or I would not have been able, to take that kind of effort on me.”

However, the brand is to be extremely down to Earth. Alexa CHUNG: ‘I’m not having a crazy high price. I want to do something, that appeals to everyone on the road.”

From the it-girl to the designer
Alexa Chung at least should have enough experience. Finally, she could breathe already in their collaboration with “AG Jeans” and ‘Madewell’ designer air. In addition, she was also a creative consultant at labels such as “Marks & Spencer” engaged “Superga” and “Eyeko”.

British in their project is supported by a high-profile six-man design team. Among them is also the former head of “Haider Ackermann”, Edwin Bodson. He is Managing Director of the brand.

The first collection from the House of Alexa Chung will be next year at selected luxury retailers such as Selfridges, Galeries Lafayette, Matchesfashion.com, MyTheresa, available SSENSE and a related E-Commerce store.

 

Gallery

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