The Observatory of the image of the Institute of women has called on the Italian fashion company Dolce & Gabbana that remove one of the photos from his latest campaign for the next spring-summer. In particular this above where a reclining model poses as if he were being forced by a male model who grabs her wrists, while other four models look them.
It is not the first time that an advertising campaign for Dolce & Gabbana is censored, however, on this occasion, complaints have nothing to do with violence in general, but with the violence against women. The autonomous body under the Ministry of labour and Social Affairs believes that photography incites violence sexita and that you can give to understand that “the use of force as a means of imposing on women is admissible”.
As a result, the women’s Institute has also called to advertisers and the media that do not accept this kind of publicity and spread. I do not know what will be the decision of the Spanish journals in which Dolce & Gabbana tends to advertise, but to me this campaign reminds me, and much to the editorial W dedicated a few weeks ago, signed by Steven Klein and that Stefano was entitled + Domenico´s Dolce Vita.
The photo I uploaded, the first three belong to the male line of Dolce & Gabbana ad campaign. The photo above is quite similar to that which has created controversy. Follows the script of all photos: if it is the female collection (last two photos) advertising: the models come out dressed and a single model in underwear or swimsuit poses with them. And vice versa if it’s advertising for the men’s collection.
However any of the others (the rest are hanging on the website of the firm italina) is so explicit in the gestures of submission as the first, except for one in which the face of a model is seen lying on the ground and a foot, shoes with a sporty late model, nipping the neck.
And despite the similarity of which I have spoken unto, the campaign as a whole has a somewhat macho tone, beyond the controversial photo. Looking at the photos, there’s no denying that, at least, male model does not seem, in contrast to the top of the men’s clothing campaign, a mere object for the enjoyment and enjoyment of the ladies that accompany it. They could have played the same thing with both sexes. Or not?
It is likely that Dolce and Gabbana envisage the controversy that has been mounted, as unlikely as that is intentionally sought controversy. Business is business.
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