Popular accessories of the House of fashion jewellery and accessories Accessorize they have taken the streets of Geneva, in a very successful marketing strategy. The Swiss have been seen as suddenly, fences and chains of their city have been replaced by huge replicas of the necklace that it can be found at Accessorize stores.
The campaign has been devised and performed with great skill by the advertising agency Saatchi & Saatchi. Switzerland has a reputation for taking care of the appearance of their cities, but we did not know to what extent!
More screenshots campaign: